Custom workwear is a great way of establishing your brand identity and showcasing what makes your business unique. With stylish designs, you can ensure your employees look great while they represent your business. Likewise, different types of workwear can also have different effects.
In this article, we’ll detail everything you need to know about how branded workwear supports brand identity. Likewise, we’ll outline the different types of custom workwear available and how you can use it to its full potential.
For personalised advice, contact our team at Gorilla Print today.
Why Brand Identity Matters
Your brand identity is how people see your business. It includes everything from your brand’s image to its perceived ‘personality’ and values. This is one of the major factors that draws potential customers in and keeps them coming back for more.
A brand identity that is welcoming, friendly and trustworthy is almost always the goal. It invites people to interact with your brand, encouraging them to engage. Likewise, a professional image can help ensure you stand out from the competition.
Custom workwear is just one of the methods you can use to advertise your brand and establish its identity.
How Workwear Can Help
Branded workwear can go a long way to supporting your brand identity. If your employees all wear the same uniform, you can ensure customers know exactly how to find them. This can improve their shopping or service experience.
Likewise, this recognisable uniform helps people differentiate your brand from others. It makes your identity unique so that people are more inclined to remember it. Custom workwear is essentially an advertisement that is always in place.
Custom Workwear
There are several different types of custom workwear you can use to establish your brand identity. Depending on your business, one may be better for you than the others. Here, we’ll outline the different types you could use to establish your brand.
Custom Shirts
Custom shirts are an incredibly versatile workwear option. They are simple and easy for employees to wear and clean. Likewise, they can easily be paired with pants or skirts for a full uniform look.
Furthermore, many people are familiar with the natural brand or logo placement on shirts. This makes them easy to identify and can ensure the effectiveness of your design.
Custom Aprons
Custom aprons also help create a professional image. Whether you have kitchen staff or servers, a custom apron can ensure your business is taken seriously. Furthermore, even if your staff, such as chefs, are out of public view, it could still increase team loyalty and unity.
Likewise, it is also an incredibly practical choice, providing your staff with an easy way to keep their clothes stain-free. This practicality also comes with additional benefits. Customers and partners will see your brand as more trustworthy and potentially reliable.
Custom Hi-Vis Vests
Custom Hi-Vis vests also have a similar effect. They highlight that your brand values safety and security. This is a great way to help your employees feel confident at work and satisfy your customers.
With a custom design, you can marry your brand identity to its practical purpose. Ensure your business is recognisable for the right reasons with custom Hi-Vis vests.
Design Tips
Similarly, your workwear’s design can also be crucial to your brand’s personality. Bright, eye-catching colours can make your brand seem fun and interesting. Minimalist, elegant designs enhance your professionalism.
But how do you know which one is right for you? Follow these key tips to help you design your custom workwear.
Outline Your Purpose
Consider the effect you want your design to have. Do you want an eye-catching shirt or an elegant apron design? Knowing the effect you want to create can help narrow down your design options.
Branding is Key
Your brand needs to be recognisable from every angle. Whether that means utilising key colours or employing clear, legible text is up to you. As long as it is clear who your employees represent, you can be sure your workwear is effective.
Make it Functional
Ensure your uniforms are practical and functional. Easy to wear and useful workwear will be better for your team and your image. Impractical workwear could impede your business’s processes and even potentially endanger your employees.
Set Your Team Up for Success
Are you ready to make your business stand out? With the right workwear, you can establish your brand identity, strengthen team unity and much more.
At Gorilla Print, we use the best printing techniques to create professionally branded workwear. Reach out to our friendly team today and benefit from our printing expertise.
