Much like business cards, custom stickers offer a lot when it comes to personal or business branding. They are a simple and easy way of showcasing your brand and establishing your personality. Easy to hand out and fun to use, they can even support your networking efforts.
But how can you ensure you are using your stickers to their fullest potential? In this article, we’ll outline the different and creative ways you can use custom stickers to make your brand stand out.
For personalised advice, contact our team at Gorilla Print today.
Custom Stickers
Custom stickers are exactly as the name implies. They can come in a variety of sizes and types, from standard sheet stickers to rolls, car stickers and more. Along with the versatility in type, also comes the versatility of design.
Whether you’re showcasing a logo, a catchphrase or a stunning piece of art, custom stickers can be designed to suit your preferences. This means no matter your goal, you can create the perfect sticker to match your needs.
Making the Most of Your Stickers
While creating your custom stickers is the first step, the next is using them. But how can you ensure you are getting the most out of your custom work? Using your stickers in a creative and interesting way can make your custom design even more effective.
Here, we’ll outline some unique ways you can use your custom stickers to showcase your brand.
Create a Sticker Campaign
A sticker campaign is a great way to create engagement with your brand. By giving away your custom stickers, either as free add-ins or at networking events, you can encourage their use. Consider using social media to ask your customers or partners to share where they placed your sticker.
This can help build your brand’s awareness, increasing its reach to a wider audience. It also encourages engagement with your brand. This can strengthen relationships and increase loyalty and brand satisfaction.
Stylish Packaging
There are also several ways you can use custom stickers to make your packaging stand out. If you sell a variety of products, a roll of stickers can be used to seal packaging paper and boxes. This can showcase your brand in a stylish and practical way.
Likewise, packaging stickers can ensure your entire product experience is unique and enjoyable. It makes your packaging more attractive overall, enticing customers.
Convey a Message
Stickers can also be used to convey a message from your brand. This could be used to highlight what your business values or even to send a simple thank you. Likewise, a custom sticker message can also be used to foster more engagement.
Some brands send out custom stickers with unique QR codes. These are simple and easy to spread out and can draw your customers or partners to your site. It can also be used to effectively advertise unique sales or promote events.
Provide Valuable Information
Custom stickers can also be used to convey more valuable information. You could design a sticker with a set of care instructions for your product. Or you could highlight some key tips for using it. By conveying useful information you are adding value to your customer’s experience.
This can ensure they see your brand as helpful and trustworthy. Likewise, this makes their overall experience better and encourages them to come back for more.
Tips to Make Your Stickers Stand Out
Ensuring you have a good design for your custom sticker is just as important as its use. Here are a few simple design tips you should follow to ensure your sticker is the best it can be.
Simple Design
Complicated and messy designs can make your message difficult to read. It could also make your brand seem unprofessional. Use simple lines and graphics for the best effects.
Match the Design to Your Brand
Whether you are sending a small thank you or a fun freebie, you still need to reflect your brand. Utilise colours that are key to your business or personal image on your custom designs as a main theme.
This is a subtle way of showcasing your brand without wasting valuable space. Every time your audience sees your sticker, they should think of you.
Manage Your Space Effectively
Make sure your custom sticker is positioned well. Most printing companies allow for a bleed area. This is the part of your custom sticker print that will generally be cut off. Ensure your design fits inside this area so that you are not losing any part of it.
Likewise, make sure the design itself has enough space to breathe. A cramped slogan will look unprofessional next to a well-spaced phrase.
Printing You Can Rely on
At Gorilla Print, we take pride in creating custom stickers that you can rely on. With quality materials and printing methods, you can make stickers that will last. From roll stickers to car stickers, domed stickers and much more, we have everything you need in one place.
If you’re ready to set your brand up for success, reach out to our team today. Your custom stickers will be ready in no time.
