Personalised printing has slowly become one of the best ways to drive business recognition and engagement. It makes it easier for your customers to recognise who you are and what value you give them. This in turn strengthens your relationships and attracts more people.
But how can you achieve this? In this article, we’ll detail the different ways you can use personalised printing to build your brand, reach a wider audience and build long-lasting relationships.
For personalised advice, contact our team at Gorilla Print today.
What is Personalised Printing
Personalised printing is about showcasing who you are and working with your customers to create what they want. While custom printing offers a great deal of versatility, personalised printing is a step above. It usually involves creating custom orders specific to the customer. For instance, a print with their name, address or a unique message.
Personalised printing is also known as variable data printing. Variable data refers to the changed design elements between each print. This higher level of creating tailored products is incredibly enticing to a wider audience. It makes their experience with you unique and memorable.
The Effectiveness of Personalised Printing
Personalised printing can make a concrete impact on customer loyalty. Segment stated that 60% of shoppers say they are more likely to become loyal to a brand after a personalised experience. 62% said they would not return if they felt their treatment was not personalised.
Personalised printing, can help make your customers feel valued. This is what keeps them coming back, creating long-lasting relationships you can rely on.
In turn, more people are likely to seek out your services if they feel like they will be treated well. 27% of Gen Z stated they would share their negative experience with peers if it wasn’t personalised effectively. Word of mouth is an incredibly important feature when trying to reach a wider audience.
Ensuring every customer receives a personalised experience increases the likelihood of customers sharing their experience. This could mean more posts on social media or positive reviews online. These are crucial when it comes to attracting more customers.
The Different Ways to Use Personalised Printing
Personalised printing is an incredibly effective branding method. Whether you’ve been using personalised printing for a while or getting started, we’ll shed some light on its overlooked uses.
Personalise Your Brand
The first step to any marketing effort is to personalise your brand. By utilising unique designs and being consistent, you can increase your brand recognition. Using different printed products such as personalised business cards, stickers, and signage is the first step to boosting your business’ brand.
Similarly, personalised uniforms can add a unique touch to your employee experience. It can increase their loyalty to you, all while improving your brand recognition.
Adding a Personal Touch
Even if you don’t sell personalised products, you can still benefit from personalised printing. One major area that has gained a lot of traction is personalised packaging. By creating unique, personalised stickers, tape or notes that you can send with your packages, you can create a great experience for your customers.
Packaging tailored to a customer, even if it just shows their name, makes their experience with you more fun and memorable. It makes them feel valued all while strengthening their relationship with your business. It can even encourage them to share their experience with more people.
Personalised Printed Campaigns
Personalised mail campaigns are often considered more effective than generic campaigns. According to Segment, 77% of customers are frustrated by irrelevant advertising. By sending out personalised letters, brochures and ads you are more likely to receive a return on your investment.
The Economical Choice
Personalised printing can offer more than just improved relationships and effective advertising. It is also a more cost-effective choice. By personalising your products or packaging you are ensuring that none of your materials are going to waste.
This is both eco and budget-friendly, allowing you to reap the rewards of personalisation without breaking the bank. Consider how using personalised printing could impact your business processes, refreshing your methods.
Personalise With Gorilla Print
Personalised printing has a lot to offer your business. It can help to build your brand and keep your customers coming back. Consider using personalisation to increase the quality of your products and make them unique. If that’s not for you, personalised printing can still improve your advertising effectiveness.
Our team at Gorilla Print is practised at all the different types of printing. Whether you need personalised flyers, packaging stickers or business card printing, we are here to help. Don’t hesitate to take advantage of our experienced support, put your business first and reach out to our team today.
