Poster Size Guide Australia

Are you looking for a simple way of drawing attention to your business? Perhaps you want to showcase your work or professional designs. Posters are a great way of advertising important information or highlighting your different products and services. But what size poster is right for your project?

This article details the different poster sizes in Australia and how they can be used. For personalised advice, contact our team at Gorilla Print today.

Your Poster Guide

Posters can come in various sizes, ranging from as small as a card to as large as a small table. Below is a table listing each available size and its measurements from smallest to largest.

As a simple rule of thumb, the smaller the size number, the larger the actual measurements are.

Each paper in the A range is halved from the one before it. For instance, an A4 is half the size of an A3 or the equivalent of an A0 halved four times. This principle follows the entire range, as an A3 is half the size of an A2, and so on.

What Size is Right for My Project?

While you can choose any size you prefer for your project, each size is commonly used for different purposes.

1. A0 to A3

Most posters between the A0 and A3 sizes are used for academic purposes as they can hold and convey a significant amount of information. Likewise, because this range of sizes is so vast, it is ideal for promotional purposes and marketing.

Many people use wide format posters of these sizes to hang information in store windows, showcase artwork, or as theatre posters.

2. A4 TO A6

The next range of posters, A4 to A6, is significantly smaller. They can only hold limited information, that must be printed in large fonts to be readable. Despite this, they are ideal for flyers, notices or handouts. This allows people to hold them, so they can take the time to absorb the information as opposed to walking past it.

Many establishments also use this range of posters to create menus, invitations, and even art prints. They are the perfect size to convey information without being unwieldy for the individual.

3. A7 TO A10

The next few sizes are much smaller again. A7 to A10 are usually too small to contain any significant information. They should be utilised to showcase limited designs or key information. Often these sizes are used for business cards, loyalty cards or even small handout ads or coupons.

Design Tips

When organising your poster and getting it ready to print, there are several factors to consider before sending it away. These could be the difference between a professional, eye-catching print and an underwhelming piece.

1. Sizing Your Design

Before printing, it is important to check the fit of your design. Every poster has a trim area and a bleed line. The trim area is cut off after printing which will likely mean any information there will be lost.

Similarly, the bleed line is the area between the printing zone and the trim line. If your background colour or image does not extend into this area, your poster is likely to have a white border. This can make your work seem unprofessional, so extending your background to cover the entire print is important.

2. Matching Your Design to its Size

The next important consideration is to ensure your design matches your chosen size. If you have a lot of text information, you’ll want a larger poster, not an A10 or A7.

Use the size of your poster as inspiration for your design. A smaller size can benefit from minimalist design or logos. Larger posters can showcase eye-catching illustrations or photography, drawing them towards your business.

3. Textures, Colours, and Finishes

Before printing, you should stop to consider what type of paper you would like to use and its different finishes. Paper with interesting texture makes even simple designs fresh and unique. Furthermore, environmentally friendly, recycled paper could improve your business’s image.

Once you’ve chosen your paper type, consider what colours you could employ. Coloured paper could help negate the impact of the remaining bleed line, blending it into your image design.

Likewise, you need to consider what impression you want to make with your design. Monochrome colours may seem more professional, while vibrant colours could draw more attention. Finding the right balance is key to creating an effective design.

Furthermore, a glossy finish or metallic accents could be used to draw more attention. These can also make your poster more durable so that it lasts longer. Carefully considering each of these factors could make sure your poster stands out from the crowd.

Print Posters With Confidence

An effective poster can be a great addition to any marketing campaign. It can draw attention, showcase your business’s style and values as well as convey key information.

At Gorilla Print, our design experts can support you in creating a stunning poster. With us, you can print professional and eye-catching designs in a fast and reliable way. Reach out to our team to benefit from our expertise and get started today.

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