Which Promotional Products?
Deciding which promotional products are most effective for your business is not as hard as it seems. The key to knowing is to really know your own business, to know your customers and what they like and want. For example, it wouldn't make sense to give custom printed key chains to customers at a gym, but it would make sense to give out sports bottles.
What would make sense for key chains is if you are a realtor. You can put the keys to the new homes on the key chains and give them to the new homeowners. The nice thing about this is that when the homeowners want to sell their home, they have you as a reference on their key chain.
With so many different kinds of promotional products on the market, it's easy to match the right ones to your business. All you have to do is be a little creative and think about what matches your business. Sometimes, though, the answer as to which promotional products to use is even easier than imagined. For example, if you own a coffee shop, the natural choice would be ceramic coffee mugs. And, the nice thing about this is that ceramic coffee mugs can last a good ten years. That's a lot of advertising time working for you. Another obvious choice is if you own a travel agency you would want to give away printed travel mugs. Custom travel mugs go hand in hand with traveling and for people who are on the go.
With a little ingenuity you can come up with all sorts of promotional products that fit your business. A computer repair company would want to give away custom printed mouse pads. After repairing someone's computer, the technician could leave the mouse pad at the computer, which is ready to be used. Think how surprised the computer user will be when they find their brand new mouse pad next to their working computer. This is a gesture that will surely win over customers.
Coming up with ideas for promotional products that match your business is a snap. Think about what people ask for, what they buy most, what they are looking for when they come into your business. If you are a lawyer, a nice promotional product to give away would be imprinted pens since people who see lawyers have to sign a lot of paperwork. Imagine when your client goes to sign some paperwork and you hand them a pen, they sign the papers, hand back the pen, and you say, "Keep it." That is a gesture that they surely will not forget.
Finding the right promotional products for your business is easy as long as you put yourself in the minds of your customers or clients. Know what they want, know what matches your business. If you do this, you are certainly going to win over a lot of customers and keep them coming back. And, that's the point to promotional products-you want your customers coming back and bringing in new customers all the time.