Promotional products are things like hats, mugs, T-shirts, water bottles, pens and basically anything else that you can put a logo on. If you look around your office or home you will probably see many different promotional products lying around. This is one reason why promotional products are better than advertising... people actually keep them. They are usually useful and are things that you might buy anyway, like pens and mugs.
With promotional products you know which people got them because you control the distribution. An ad might not always get to the audience you’re targeting. Your customers will be more likely to keep your promotional product around if it's something they would use anyway.
Your customers will remember your name if they see it on a product that you give them. Think about how many times you’ve worn a T-shirt or hat that has a company’s logo on it. The more you see a logo on a promotional product, the more likely you are to remember the name of the company. Advertising will also get you to remember a corporation’s name, but it’s much, much more expensive to have to constantly advertise. A promotional product does the same thing for a fraction of the price.
Over 50% of people keep their promotional products for over a year. Your logo is being seen over and over again. The more it’s seen, the less the actual cost is to you in the long run.
Choose promotional products that have long-lasting value and are products your customers would be interested in. For example, if your customers are golfers, imprinted golf balls would be a valuable thing to give them. Every time they play golf they will remember your company and remember you fondly. People who are coffee drinkers would use a mug every day, and if it has your logo on it they will be seeing your logo constantly. Calendars with your name on it are a good product to give customers because they will keep it around for at least a year.
Offer your customers unique promotional products that they wouldn’t be able to find themselves. Something unusual and useful will stand out in their mind and they will associate your company name with it. They are also more likely to order from you and place larger orders.
Promotional products allow you to target your advertising to a specific group for less money.
Copyright (c) 2010 Julie Austin